Azelis and BASF extend distribution relationship in South Korea

14th June 2019

Azelis and BASF extend distribution relationship in South Korea

SammiChem, a part of the Azelis group, has established a new partnership with BASF to distribute BASF’s aroma ingredients for the flavors & fragrances specialty market, with diffusers and scented candles as some of the end formulations, in South Korea.

The deal builds upon the existing collaboration between BASF and the Azelis group.

According to the distributor of specialty chemicals and food ingredients, BASF identified SammiChem as a strong liaison for the South Korean market, simplifying the supply chain between both the supplier and the customers. With its professionalism, expertise and a well-structured stock management, Azelis can add value to customers by helping to manage proper inventory levels and guaranteeing steady supply. Moreover, Azelis provides additional support around regulatory affairs and K-REACh compliance.

Mann Sup Ryoo, CEO of SammiChem, commented: “The addition of BASF aroma ingredients to our portfolio creates new possibilities for Azelis to cover the ever-growing demand on the market and to enter new industries, such as the fragrance market. Working with Azelis, customers will benefit as they will be able to buy smaller quantities, reduce their stock and ultimately their cost. In other words, we can offer a full package service, combining this range with our already extensive product portfolio.”

Daniel Wussow, Sales Management Aroma Ingredients APAC at BASF, added: “For this specific range of aroma ingredients, BASF found a strong technical and commercial partner in SammiChem, who is already well-integrated and known in this specific market. We are confident that the local team’s experience and knowledge will help us serve the local flavour and fragrance market with the best service possible.”

With 60 application labs across the world, Azelis provides technical support to customers and suppliers. Azelis Personal Care has fifteen labs in total, of which seven are located in Asia Pacific. The company is often awarded industry and partner awards for the innovations created in those laboratories.

Photo: © Azelis
SammiChem, a part of the Azelis group, has established a new partnership with BASF to distribute BASF’s aroma ingredients for the flavors & fragrances specialty market in South Korea.

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