The symbioses of cosmetics and fitness: Biesterfeld introduces its innovative new formulations
3rd August 2018
"Athleisure" is the latest trend in the cosmetics industry and brings with it a high demand for cosmetics products that are suitable for fitness. Biesterfeld invited selected cosmetics customers to a specialist seminar in Barcelona where, with the help of Prod'Hyg and Sytheon, the attendees were given in-depth information about this trend and the formulations particularly designed for it.
The athleisure trend originates from a lifestyle in which playing sports, eating a balanced diet and looking fresh and healthy play an important role. For the cosmetics industry, this means a huge increase in the demand for products that can cope with extreme conditions and still care for the body, during and after exercise. These products must have a light, easy-to-wear texture, be resistant to perspiration and moisturise the skin.
Biesterfeld had invited selected cosmetics customers to a seminar where they presented their specially developed formulations for men and women under the motto "Fit'n Fabulous". The five formulations include a liquid dry shampoo, which contains Dowsil (TM) EP-9801 Hydro Cosmetic Powder – a hydrophilic sebum and oil-absorbant silicone elastomer in powder form. Another vital ingredient is Esaflor EC 5, a cationic guar gum which helps moisturise and untangle hair without weighing it down. Biesterfeld has also developed a formulation for a mattifying facial serum to care for and mattify the skin while working out. This serum contains Dowsil (TM) EL-7040 hydro elastomer blend, a hydrophilic silicone elastomer gel, which reduces shine and evens out the skin tone while leaving a refreshing, powdery feel. A further ingredient is MIGLYOL®T-C7, a natural ECOCERT- and COSMOS-certified palm-oil-free oil, which acts as a solubiliser for UV-filters. It also gives the serum its light, skin-friendly texture and makes it easy to apply.
Gergana Soultanov, Sales European Manager, at Prod'Hyg, and François Marchio, European Managing Director, at Sytheon, also presented their own formulations for care products specifically designed for use before, during and after exercise.